International Marketing

Succeed in the marketing world and get a major advantage over your competitors in diverse sectors

  • Understand managerial marketing concepts, maxims and normative models within an international context in differing domains of practice, including the public sector.
  • Engage in critical reflection to study the evolution, production and communication of marketing thought itself
  • Learn about popular normative marketing concepts such as the Mix and STP through application in practical case scenarios

The course

  • describes how awareness of global developments apply to marketing
  • shows that marketing decisions are influenced by external factors such as political, social, technological and global economic trends
  • explains the influence of global developments on international marketing and business
  • outlines the segmentation process as a means of identifying the global consumer
  • describes the marketing mix
  • demonstrates the importance of customer satisfaction through a customer oriented organisation

How do I study?

All EDCL training programmes are designed to be flexible by combining distance learning, lectures, workshops and seminars that fit around your personal work, home and lifestyle. The manner in which you study along with the start date is entirely your choice. The courses take between 20 and 30 hours, depending on your mode of study and are usually completed within a 12 week period. However, 6 weeks is the minimum course time and 6 months the maximum. Find out more about how you can study.

What will I achieve?

Certificates of Achievement from Royal Holloway, University of London [RHUL] are given after completion of RHUL courses. Certificates of Achievement from EDCL and St Patricks International College are given for all course programmes. Find out more about what you will achieve.

How much will it cost?

Fees start from £780 per course and there are subsidies for people already in education and discounts for companies booking multiple training courses. Find out more about the cost of courses.